Every woman is beautiful, powerful, and worthy of greatness.
Hello & Welcome!
My name is Melanie and I am an aspiring public relations consultant. My professional approach to PR utilizes the Two-Way Symmetrical Model. I believe that the public relations consultant should serve as a liaison between the organization and key publics, rather than as a persuader. I want to act as the bridge that helps connect organizations to their audience.
My philosophical approach in PR follows the Social Responsibility Method. I believe that all companies should be socially aware and accountable for their actions. As a PR consult I want to ensure that I am aways putting good into the world by creating honest work.
This website acts as my portfolio for the digital public relations class I am taking this semester. My campaign focuses on empowering women in business. You can follow me @raibleconsults on Twitter, Instagram, and YouTube.
Please take a look around, and feel free to read my blog!
Latest from the Blog
Using hashtags and relatable GIF’s can only get you so far in the world of social media. It really comes down to the kind of content you’re posting and the audience you’re trying to reach. Every audience is different, and when creating a social media platform, it’s crucial to keep in mind which kind of… Continue reading 5 Steps to help grow your social media platform
In business the term “transparency” is referring to how open and honest a company is with the public. In this blog post we will go over the benefits of being transparent in the workplace, as well a time when transparency backfired. Being transparent can benefit a company for various reasons. A prime example of this… Continue reading To be transparent or not to be… That is the question
First off… What is a “TARES test”? Let’s break it down. The “TARES test” is a set of five principles of ethical persuasion used in the advertising and marketing worlds. Each letter stands for a different ethical question. T: Is the message truthful? A: Is the message authentic? R: Does the advertisement treat the receiver… Continue reading The TARES Test: What is it and how to use it