5 Steps to help grow your social media platform
Using hashtags and relatable GIF’s can only get you so far in the world of social media. It really comes down to the kind of content you’re posting and the audience you’re trying to reach. Every audience is different, and when creating a social media platform, it’s crucial to keep in mind which kind of… Continue reading 5 Steps to help grow your social media platform
To be transparent or not to be… That is the question
In business the term “transparency” is referring to how open and honest a company is with the public. In this blog post we will go over the benefits of being transparent in the workplace, as well a time when transparency backfired. Being transparent can benefit a company for various reasons. A prime example of this… Continue reading To be transparent or not to be… That is the question
The TARES Test: What is it and how to use it
First off… What is a “TARES test”? Let’s break it down. The “TARES test” is a set of five principles of ethical persuasion used in the advertising and marketing worlds. Each letter stands for a different ethical question. T: Is the message truthful? A: Is the message authentic? R: Does the advertisement treat the receiver… Continue reading The TARES Test: What is it and how to use it
4 Steps on Overcoming Workplace Anxiety
One thing that’s certainly not covered in orientation is the feeling of workplace anxiety! Here are 4 steps to help overcome these feelings and doubts you may be experiencing while on the job. You’re not an imposter Great! You just got hired for a new job and you’re super happy about it! But there’s a… Continue reading 4 Steps on Overcoming Workplace Anxiety
How to be a successful businesswoman
If you know me, you know that one of my all-time favorite songs is “Hard Out Here” by Lilly Allen. This catchy anthem features the iconic lyrics it’s hard out here for a b*tch and is a sarcastic nod to the sexism present in the music industry. Lilly Allen hit the nail on the head… Continue reading How to be a successful businesswoman
How listening can transform any company
More than ever, consumers are empowered to make their own decisions when it comes to whether or not they chose to support a company. Social media has brought massive changes in the way people buy products. If companies want to compete in this new social landscape, they need to transform the way they do business. … Continue reading How listening can transform any company
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